The paper investigates the approaches employed for attracting international full-degree students in three countries on the periphery of Europe/the European Economic Area: Norway, Poland and Portugal. These countries, considered semi-peripheral regarding international student recruitment, have shorter traditions for incoming mobility than countries…

The COVID-19 pandemic has required new marketing strategies for leveraging brand equity among Higher Education Institutions. Previous research has uncovered the impact of electronic word of mouth in the Higher Education Institutions' service industry, so this research extends our knowledge of the effects of electronic word of mouth on Higher…

The article addresses the issues surrounding the importance and impact of 'hinterlands' in the construction of European higher education systems and in the formation of sectoral policy. It draws on studies of Germany, Hungary, Ireland, Norway, Portugal and the United Kingdom to illustrate different policy approaches and shows how in some countries…

Purpose: Higher education internships have been studied in different aspects, mainly from the student or university perspective. To contribute to the understanding of the third actor in this type of university-industry cooperation, the paper examines employers' perspectives on higher education internships. Design/methodology/approach: Through a…

Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…

This paper reports the findings of a study that analyzed the marketing activities of a number of vocational schools in a municipality where these organizations were allowed to compete for students. The research employed a qualitative, exploratory and descriptive design. The data was collected through interviews with school leaders, regional…

This research focuses on e-learning and its specific evolution applied to Basic and Secondary Education, taking into account new technological approaches, as evidenced by the marketing of school publishers in Portugal. Marketing strategies depend on educational complexity, and this research explores the possible impulse to promote e-learning in…

Growing numbers of students from non-Portuguese speaking countries, designated as 'non-Lusophone students', signal the diversification of the international student population in Portugal. Until recently, international students came almost exclusively from other Portuguese-speaking countries. Employing social network analysis, the paper analyses…

Interest in higher education institutions (HEIs) as instruments for development has increased in recent years. The main objective of this paper is to address the contribution of HEIs to development through their missions, models, and challenges. With this purpose, we perform a historical analysis and characterise higher-education systems through…

This paper explores policies on international student mobility to Portugal from within the Lusophone space, analyzing the cases of Angola, Cape Verde and Brazil. We argue that Portuguese strategies to attract international students respond to different demands and interests embedded in its geopolitical memberships. One the one hand, they respond…

Public institutions in Portugal have not invested in strategies to attract international students until recently, when the adoption of new legislation and a national strategy for internationalization created more appealing conditions for it. This article aims to study the strategies institutions employ to recruit international students in a…

Over the past few years, Portugal has become a proactive recruiter of international students (Sin, Antonowicz and Wiers-Jenssen 2019). Portuguese institutions have been the preferred choice of students from the former Portuguese colonies coming through agreements with the Portuguese government (França, Alves, and Padilla 2018). Consequently, in…

Advancing the understanding of academic mobility becomes essential since this phenomenon is gaining prominence in the context of the internationalization of European higher education, with repercussions in economic terms for the host institution itself and its surrounding region. From a network theory perspective, this study intends to understand…

This paper reports on findings from an exploratory study carried out in Portugal and Sweden, concerning student teacher recruitment to Initial Teacher Education (ITE) programmes. It addresses issues such as the motivations and expectations of the student teachers regarding the teaching profession. Drawing upon existing related literature, a…

Recognizing the strategic relevance of higher education, various countries have established ambitious objectives for the percentage of graduates in their population by 2020. In some cases, without effective policies aimed at increasing domestic rates of participation in higher education, such goals will not be met. However, successful measures are…