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Direct linkClemes, Michael D.; Gan, Christopher E. C.; Kao, Tzu-Hui – Journal of Marketing for Higher Education, 2008
The purpose of this research is to gain an empirical understanding of students' overall satisfaction with their academic university experiences. A hierarchal model is used as a framework for this analysis. Fifteen hypotheses are formulated and tested, in order to identify the dimensions of service quality as perceived by university students, to…
Descriptors: Foreign Countries, Hypothesis Testing, Student Attitudes, Participant Satisfaction
Peer reviewedMazzarol, Tim – International Journal of Educational Management, 1998
Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international…
Descriptors: College Planning, Educational Demand, Educational Finance, Enrollment Influences
