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Download full textJana Pavelková; Jana Turcínková; Jakub Šácha – Journal on Efficiency and Responsibility in Education and Science, 2024
Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about…
Descriptors: Foreign Countries, College Students, Business Schools, Business Administration Education
