With increased competition for talented students and academic staff, many universities have recognised the importance of brand building to better position in the field. This study selected a recently founded public university in China as the case to explore in what way a young university's brand is constructed and to what extent such a brand is…

An analysis of 8,541 majors of graduate student recruit students of 42 double first class universities found that departures from national requirements in the three dimensions of training type, study method, and discipline field affect the advancement of equal enrollment opportunities for Master's students nationwide in different ways, and the…

Purpose: By reviewing policies on higher education for international students, this article aims to investigate the change of social-historical context, policy issue, and policy solution and provide implications for policymaking. Design/Approach/Methods: The study used qualitative text analysis. One hundred and twelve policy papers were collected…

To date, little research has focused solely on rural students' adjustment and integration on campus after admittance into elite universities through special admission policies. This qualitative inquiry aims to uncover the adjustment concerns faced by rural students enrolled through special admission policies in elite universities in China. The…

Most scholarly work on internationalisation in Chinese higher education institutions has been conducted on top-level universities but prior research does not necessarily apply to regional universities that are pursuing a strategy of internationalisation and recruiting international students. This research has selected a Chinese regional university…

This study identified the motives for vocational education and training (VET) providers in different countries to collaborate internationally and the challenges they encounter by interviewing 16 teachers, program coordinators, and managers from four VET providers in China and Canada. The findings of this study highlight the difference in primary…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

Purpose: The purpose of this paper is to surface themes which may influence Chinese students' decision making in relation to postgraduate study in international universities. Design/methodology/approach The study utilises a semi-structured qualitative interview methodology (n=15). Findings: The main findings are discussed according to the…

This study investigates China's international student recruitment strategy and policies as a dimension of its present approach of using higher education internationalisation for soft power and image enhancement. An exploratory survey of international graduate students in English instruction programmes in education-related majors in three Chinese…

Internationalization of higher education is a major characteristic of China's higher education policy. Accordingly, the Chinese government is fervently encouraging the spread of Chinese language and culture through Confucius Institutes, student exchange programs, recruitment of international students, and international collaborations. South Asia…

Development of academic mobility of students from different countries requires evaluating the influence of their cultural traits on the behavior on the educational products market. The subject of present study is the development of methodic approach towards evaluating the cross-cultural traits influence on students' behavior on the higher…

In an era of increasing global competition in education related markets, many higher education institutions in the United States have come to realize the need to market better for international students. Community colleges are no exception and have become increasingly active in recruiting international students using education agents. Using…