The global mobility of students is on the rise and the recruitment of international students is high on the agenda of institutions in higher education. By communicating a distinctive corporate identity on their websites, universities can distinguish themselves from competitors and generate a positive image to attract talented international…

Most studies on branding in higher education focus on external branding or image-building towards external stakeholders such as students. Internal branding is an underexplored topic, even though it should be considered as important as external branding. Internal branding is about achieving the necessary internal support for the external brand.…

In a context of considerable interest in apprenticeship in recent years, Cedefop and the OECD decided to explore its future from the perspective of a number of megatrends, including sociodemographic changes, the accelerated adoption of emerging technologies and new forms of work organisation. They also considered how these trends have affected,…

This essay offers suggestions for faculty who are designing study abroad (SA) experiences by outlining a three-week Maymester study abroad to Reggio Emilia, Italy, and a semester-long study abroad to Brussels, Belgium. The authors reflect on commonalities in planning, recruiting, preparing students, and conducting each trip, as well as some of the…

This article analyses the impact of competitive arenas on schools' logics of action in six local European contexts (London, Paris, Lille, Charleroi, Budapest and Lisbon). It first examines how competitive processes affect different schools' activities (recruitment, provision of options, promotion, tracking, provision for children with special…

This book examines two themes and the interplay between them: (1) the future of the university in an era of mass higher education; and (2) social inclusion or exclusion. It is informed by studies its authors made of British and Belgian higher education and by research from their colleagues elsewhere in Europe. Following an introductory chapter…