Public affairs programs have long aimed to advance public service education. First defined as preparing public servants for government employment, public affairs programs have expanded to advancing the public interest and governance across all sectors. While modern public affairs programs have become more expansive in how they define public…

Arizona State University's (ASU) Bridging Success program, launched in 2015, is a campus-based support program for students with a background in foster care, also known as Foster Care Alumni (FCA). The program is housed within ASU's School of Social Work, which is part of the Watts College of Public Service and Community Solutions. The program…

The purpose of this qualitative case study was to explore how high school counselors and AP Spanish teachers in high-poverty schools in AZ recruited Latino students into AP Spanish courses. How high school counselors and AP Spanish teachers recruit Latino students into Spanish AP courses was unknown. Peplau's Theory of Interpersonal Relationships…

Engineering schools have been unable to recruit and retain Native American students at the same rate as other students. Consequently, the Native American representation in engineering has been declining over the years in Arizona, even though the state ranks third in the number of degrees earned in the US by Native Americans. To understand the…

In the United States, long-standing school choice policies and practices in Arizona have developed into a market-based system of schooling for many residents in the state, especially in the larger cities. In this study, I analyze qualitative data gathered from school leaders and parents in one Arizona district public school who discussed marketing…

Although several studies have reported Advanced Placement (AP) growth, little attention has been paid to school- and classroom-level strategies that encourage students to enroll into AP courses and complete AP exams. This study focused on determining goals emphasized, and strategies used, by science and math teachers (N = 143). Results indicated…

Northern Arizona University (NAU) has been operating a National Science Foundation-funded Research Experiences for Undergraduates program for 18 years. The program works with tribal and community college faculty to recruit students traditionally underrepresented in the sciences for a 10-week summer research experience at NAU. Since 2006, 77…

As states and postsecondary institutions confront ongoing concerns about their fiscal health after a brief post-recession respite, colleges and universities across the nation are once again making their recruitment pitches to prospective students. Increasingly, public institutions are aiming these appeals well beyond their home states' borders, in…

In 2014, the National Institutes of Health invested $31 million in 10 primary institutions across the United States through the Building Undergraduate Infrastructure Leading to Diversity (BUILD) program; one requirement of BUILD is sending undergraduate trainees from those primary institutions to partner institutions for research experiences.…

Rebranding and positioning a school district has become critical to satisfy the "customer's" appetite, enhance public relations, and advance consumer perceptions. A service design model provides a district with the framework to advance its position by identifying attributes and prompts to satisfy customer needs and increase student…

The for-profit sector of higher education has generated some disturbing headlines recently. Widely publicized charges of predatory recruiting practices have prompted new regulations and provided fuel for scorching criticism of the entire business model. But while the spotlight is focused on what for-profits are doing wrong, are people overlooking…

This study offers a small, highly contextualized counter-example to several recent large-scale analyses depicting Latino underachievement in higher education (R. Fry, 2002; J. Immerwahr, 2003; S. Miller & E. Garcia, 2004; W. Swail, A. Cabrera, & C. Lee, 2004; W. S. Swail, K. E. Redd, & L. W. Perna, 2003). The purpose is to analyze…

The purpose of this study was to identify the current practices and future plans for using technology in admission practices at four-year colleges and universities. This study collected data through an online survey. The survey was largely quantitative but also included several qualitative questions, and focused on 12 broad categories of…

In order to guide the formulation of strategies for recruiting undergraduates into the geology program at Northern Arizona University, we surveyed 783 students in introductory geology classes and 23 geology majors in their junior and senior years. Our analysis shows that ~7% of students in the introductory classes are possible candidates for…

Last month, higher education company the Apollo Group, Inc. (Apollo) confirmed that it entered into an agreement with the United States (US) federal government to resolve a long-standing lawsuit concerning its subsidiary, the for-profit University of Phoenix (Phoenix). Originating in 2003, the False Claims Act lawsuit filed by university officials…