Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in…

Companies specializing in college recruitment are building databases to predict the persistence and success rates of college applicants and to help design recruiting and admission strategies. The field began two decades ago, when admissions deans with good reputations began consulting. Many of these companies provide other services, such as…