Assessment and feedback are common sources of student dissatisfaction within higher education, and employers have shown dissatisfaction with graduates' communication skills. Authentic assessment, containing 'real-world' context and student collaboration, provides a means to address both issues simultaneously. We discuss how we used authentic…

The "2021 Society for Marketing Advances Annual Conference," in Orlando, Florida, offered thirty-four "Teaching Moments" from marketing educators around the globe. The purpose of the "Teaching Moments" sessions was to quickly advance innovative teaching techniques, ideas and assignments allowing other educators to…

The aim of this qualitative longitudinal study is to create a more in-depth picture of the emergence of team learning behaviours throughout the lifespan of temporary project teams. In order to grasp the emergence of these behaviours, three project teams were followed from the start until the end of their project during a period of three months.…

This article describes an activity in which upon completion of this semester-long project, students should be able to: analyze and reflect upon their own communication behaviors in a group setting, and explain the importance of examining actual communication practices as opposed to retrospective self-report of communication practices. This project…