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Direct linkAmalia E. Maulana; Paul G. Patterson; Arif Satria; Indry A. Pradipta – Journal of Marketing for Higher Education, 2024
This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as a primary predictor. This contrasts with previous studies that measured variables that showed an inconsistent influence as predictors of alumni's desire to contribute. Alumni connectedness, built from socio-psychological…
Descriptors: Higher Education, Alumni, Donors, Predictor Variables
Garvey, Jason C.; Drezner, Noah D. – Review of Higher Education, 2019
The purpose of this study is to understand how identity and experiences among marginalized students influence alumnx lifetime financial giving. Data originated from "The National LGBT Alumni Survey," with 2,290 participants representing all 50 U.S. states and Carnegie institution classifications. We use identity-based motivation…
Descriptors: Alumni, Donors, LGBTQ People, Demography
