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Direct linkGrayson, Katherine – Campus Technology, 2010
Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher education administrators have cringed at the mention of the word "customer," preferring to substitute "constituent" for the more sales-driven term. Yet, with competition for qualified candidates…
Descriptors: Outreach Programs, Student Personnel Services, School Holding Power, Learner Engagement
Download full textAsera, Rose – Carnegie Foundation for the Advancement of Teaching, 2008
Strengthening Pre-collegiate Education in Community Colleges (SPECC) was organized by The Carnegie Foundation for the Advancement of Teaching in partnership with The William and Flora Hewlett Foundation to increase student learning in developmental--or basic skills--classes. However, their concern was not just the success of students in classes…
Descriptors: Research Design, Community Colleges, Action Research, Organizational Change
