As states and higher education institutions continue to face headwinds in attempting to develop and refine initiatives targeting student success metrics and enrollment management objectives, dual enrollment programs have become increasingly prevalent nationwide. Stakeholders have turned to these early postsecondary programs based on their…

Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China,…

This research study explored the perceived impact of the campus visit on the college search process and whether specific elements of the campus visit were perceived to have greater or lesser influence on individuals' college choices. The research sought to specifically address the questions: 1. What impact do matriculated undergraduate college…

There is a great disparity in college-going rates between students from the highest and lowest socio economic quantiles in the United States. This quantitative study looks at messages students receive about college as a way to explore reasons why students choose to attend or not to attend college. [The dissertation citations contained here are…

Based on the first ratings of international branch campuses (IBCs) by Dubai's Knowledge and Human Development Authority (KHDA), which are further supported by findings in the literature, we investigated students' institution choices and satisfaction, focusing on country of origin and campus environment as possible key influences. The study adopts…

International branch campuses (IBCs) are commonly used by nations and universities to achieve internationalization. Although existing research has examined students' attitudes and behaviors toward IBCs, few studies have investigated these issues in an intra-country context. Hong Kong institutions' IBCs in the Greater Bay Area of Mainland China are…

Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

This investigation examines undergraduate students' perceptions of university rankings and their understanding of the factors that define a quality university, focusing on students at a Flagship State University (FSU) in the Midwest. Following responses to a survey that asked students to indicate the level of importance that rankings played in…

This research study was a qualitative descriptive design to understand the college choice selection of nontraditional African-American students and experiences related to the adult transitional processes of college enrollment. The guiding framework was Iloh's enhanced Hossler-Gallagher model of the decision-making process used for college choice…

With rapid economic advancement and government commitment to the expansion of higher education, China has taken a leap forward from being a leading sender of international students to an attractive destination for international students. In many respects, the hurried expansion and internationalization of Chinese higher education itself are a…

As marketization and privatization strategies become commonplace in higher education, it is essential for institutions to understand how students make decisions about college choice. Students as consumers engage in complex college choice decision-making that is often impacted by institutional and personal characteristics, such as cost, location,…

Rural students pursue post-secondary education at a lower rate than their urban and suburban counterparts. While the college choice process is complex for all students, it is important to further examine this process for rural students because they are an underserved population. This study utilized Perna's (2006) college choice model to examine…

The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students' college choice and how marketing and communication influence what college a student…

In the article "Understanding Writer Center Use among Community College Students," Christina Savarese addresses the reasons students use the writing center, understanding those reasons, and using them to identify ways the writing center administrators and tutors can better serve their student population. Additional research findings…

This study explores the role of social media in addressing educational inequity, focusing on prospective first-generation students' college exploration. The study answers two questions: (1) how do prospective first-generation students describe their social media usage related to college? (2) how do prospective first-generation students describe…