The selection process for choosing an institution of higher learning for a high school student is a complicated and costly process for both the student and institution, specifically the institution's athletic department and coaching staff. Research reported there are multiple factors that influence a student's decision-making in selecting a…

Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…

Women continue to be underrepresented within the STEM field. This qualitative, narrative, research student explores the expectations and experiences of women enrolled in a STEM program during their second year. Focusing on understanding their relationships with academic advising, faculty, and peers of all genders. Semi-structured interviews were…

This study investigates how personality and individual experiences influence decision-making processes during the transition into Higher Education (HE). It offers insights into application choices, where applicants employ different quantitative hedging strategies against non-admission. These strategies are assessed by the number of applications…

Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…

While the preference for university by school leavers has been researched extensively, this article seeks to explore if religious influence might also come to play when selecting a university, with particular reference to Australia, a country whose higher education environment is largely made up of public, secular universities. The data used is…

The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to…

The widespread popularity of social media facilitates many changes in the higher education sector including the branding activities of Higher Educational Institutions (HEIs) in developing countries. Drawing from the uses and gratifications theory, this paper examines the influence of social brand engagement among prospective students on brand…

This study considers the role of religious habitus and self-concept in educational stratification. We follow 3,238 adolescents for 13 years by linking the National Study of Youth and Religion to the National Student Clearinghouse. Survey data reveal that girls with a Jewish upbringing have two distinct postsecondary patterns compared to girls with…

Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it…

This study examined what led undergraduate Israeli-Arab students to choose to study for a degree in Education at a Jewish academic institution, and the influence of this academic choice on them. The study is based on in-depth semi-structured interviews with 33 students. Findings show that the choice stemmed from a desire to lead social change…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

This qualitative study used asset-centered narratives to examine "generation 1.5" immigrant students' experiences with cultural wealth in the transition from high school to public state universities. In this study, generation 1.5 refers to people born outside the 50 States who complete school after immigrating as children or adolescents…

The current study investigates the academic adaptation levels of international students and their motivations for pursuing higher education in Turkey. The study also aimed to compare the adaptation of international students in higher education in terms of various variables such as gender, age, duration in Turkey, education level, and university. A…

Comparing universities and courses is of interest to a variety of stakeholders including potential students, policy makers, news and media organisations, ranking providers, and universities themselves. There are a range of existing university ranking schemes that provide comparisons (e.g. Academic Ranking of World Universities) but typically these…