The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…

Physical education teacher education enrollment numbers are declining with limited empirical understanding. Recruitment into the physical education profession has been passive, although scholars have begun to advocate for an active approach. The present study utilized occupational socialization theory to understand why undergraduate kinesiology…

This qualitative phenomenological study addressed the underrepresentation of Black males in education by exploring the professional and lived experiences of Black male educators in urban North Carolina schools. The study utilized Critical Race Theory (CRT) to contextualize the lived experiences and persistent struggles of Black male educators and…

Although teacher recruitment and retention are widespread challenges in education, rural and urban counties in Nevada often feel particularly challenged. Within the research conducted, a common theme was uncovered as to why this challenge may be the case. Consistently and unprompted, inservice and preservice teachers mention their perceptions of…

Second-language (L2) learner motivation has been a thriving subfield within L2 acquisition research for decades, particularly since the development of the L2 Motivational Self System (L2MSS), a multi-faceted motivational theory. This survey-based study examines (1) whether L2MSS facets differ between students intending to continue (or discontinue)…

Graduate students are often overlooked as a critical audience when universities strategically communicate scientific research, and few resources are traditionally dedicated to graduate student recruitment. Graduate students additionally possess a myriad of characteristics -- including cultural -- that contribute to their decision to enroll in a…

This (2019) study assesses student perceptions of an honors college relative to other colleges in an institutional framework. Disproportionately low enrollments in honors from specific majors (particularly those in the College of Agriculture, Food, and Environmental Sciences) prompt researchers to investigate the culture of honors, perceived…

Purpose: Understanding the influences in the decision-making process of prospective students when choosing a university is crucial in student recruitment. The purpose of this paper is to investigate the impact of perceived source credibility on attitudes and intentions towards taking advice from significant others (e.g. parents, peers and…

This study examines how the COVID-19 pandemic has impacted the academic experience at international branch campuses (IBCs) and has changed the relationship between the IBC and the home campus. Semi-structured interviews with 26 leaders, academic staff, and students at seven IBCs in Malaysia revealed that the COVID-19 pandemic has changed the…

Minoritized students in Communication Sciences and Disorders (CSD) programs have unique insights into inclusion and diversity initiatives based on their lived experiences. In this study, the researcher examined and analyzed recommendations that minorized CSD graduate students provided to programs to increase inclusion. The researcher identified…

The purpose of this paper is to show what are the applicants' institution selection criteria in higher education in Hungary and what changes this will imply in higher education management and communication. These questions were investigated based on a review of the most relevant literature and the analysis of 1396 Hungarian higher education…

This study explored Black student representation in the undergraduate teacher education program at the University of Pittsburgh. Nationally, Black teachers are underrepresented in public schools (Cross, 2017; Hussar et al., 2020), which impacts Black student outcomes (Carver-Thomas, 2018; Haddix, 2017). Teacher Education programs provide a large…

Digital engagement as a tool for communication offers a variety of formats for reaching and potentially attracting prospective college students. While printed materials were once the primary means for colleges to communicate with and subsequently influence student's choice, the internet has created a virtual world for digitally engaging with…

Marketing strategy involves selecting a target market and determining the desired product positioning to attract the desired customers (Silk, 2006). Recently, community colleges have seen a decrease in student enrollment. In some cases, this was brought on by the COVID-19 pandemic; in other cases budget constraints have posed challenges to…

The underlining purpose of all career and technical education (CTE) strives to prepare students for the world of work. Schools throughout the country offer CTE programs, yet manufacturing, healthcare, and STEM industries struggle to fill entry-level employment vacancies. This exploratory narrative qualitative study aimed to explore the stories of…