Technology acceptance model (TAM) is one of the models that is used to explain the acceptance and use of technology with user perceptions and attitudes. Some researchers argued that TAM should include external variables, such as subjective norms, to improve our understanding of the effect of social impact on technology acceptance. The purpose of…

Objective: While cigarette smoking in the United States has declined, the age range of smoking initiation has risen to include young adults. This study investigated the relationship of Theory of Planned Behavior constructs (TPB; attitudes, subjective norms, and perceived behavioral control [PBC]) to nonsmoking intention among college students.…

Purpose: Building upon the theory of planned behaviour and the entrepreneurial event model, the purpose of this paper is to test the effects of the following covariates in predicting entrepreneurial intention among tourism students in Bangladesh, namely, attitude, subjective norm, perceived behavioural control (PBC), perceived desirability and…

Although children enact third-party punishment, at least in response to harm and fairness violations, much remains unknown about this behavior. We investigated the tendency to make the punishment fit the crime in terms of moral domain; developmental patterns across moral domains; the effects of audience and descriptive norm violations; and…

The effect of the COVID-19 pandemic has been felt by both male and female students in Open and Distance e-Learning (ODeL) and contact-based learning institutions in South Africa. However, young female students have been the most affected group. Societal norms that reinforce cultural practices which favour male students hinder the academic…

The objectives of this study were: (i) to compare the scores on the test between students who took a Chinese Traditional Culture course (including ancient fairy tales, traditional festivals, and ancient etiquette) and students who did not, (ii) to examine students' performance on the traditional culture after taking the Chinese Traditional Culture…

This paper examines the gendered experiences of female students in Indian law schools, highlighting the influence of societal norms and patriarchal expectations on their education and career choices. Despite the growing presence of national universities offering legal education, women continue to face significant challenges rooted in traditional…

Background: Concussion underreporting is endemic, and social norms are an established predictor of concussion reporting behavior. However, pluralistic ignorance--a situation in which most individuals in a group hold the belief that their peers' views differ from their own, despite views actually being similar--has not been studied in this context.…

Traditionally, post-secondary developmental mathematics courses aspire to equip students with mathematical content knowledge needed to succeed in calculus and subsequent STEM courses. The literature shows that this goal alone is insufficient, as the emphasis on content acquisition often comes at the expense of developing higher-order skills such…

The divide between those who do and those who do not excel in mathematics is patterned in problematic ways. Women and people of color are typically underrepresented in Science, Technology, Engineering, and Math (STEM) and other quantitative fields (ex. Finance) where mathematics plays gatekeeper. However, mathematics is not a subject these groups…

Objective: Given the high prevalence of sexual assault on U.S. college campuses, the current study examines predictors of college students' intentions to intervene to prevent sexual assault through the lens of the theory of normative social behavior (TNSB). Participants: One hundred eighty-six undergraduate students age 18-25 were recruited from…

The authors investigated counselor trainees' knowledge and perceptions of cultural display rules (CDRs). CDRs are social norms that modify people's emotional expression. Forty-one master's-level counselor trainees from multiple universities completed an online questionnaire about CDRs and counseling experiences. Using thematic analysis (Boyatzis,…

Purpose: The purpose of this paper is to examine the impact of classroom interdisciplinary diversity, a type of classroom diversity that has been under-examined by previous literature, on the formation of university students' entrepreneurial intentions (EI). Design/methodology/approach: Based on Ajzen's theory of planned behaviour and the…

Background: Research has documented the impact of descriptive norms on tobacco use, but few studies have investigated how media exposure shapes e-cigarette use norms. Purpose: The purpose of this study was to examine how exposure to e-cigarette-related news articles shapes individuals' descriptive norm perceptions about real-world e-cigarette use.…

The objectives of this article are: explore the adherence to digital etiquette and ?belief-oriented technology use, examine the relationship between ?digital etiquette and belief-oriented technology use, and examine the influence of ?IT Course on students' digital etiquette. The ?sample comprised 350 students, who were taking IT and ?non-IT…