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Norizan Sulong; Nooraini Othman – Journal of Higher Education Policy and Management, 2024
International students are not only agents for the internationalisation of a campus environment but also a crucial source of income for universities and a country's economy. Thus, their recruitment and retention are vital and prioritised by university leadership and policymakers. However, scant attention has been given to investigating…
Descriptors: Foreign Countries, Foreign Students, Withdrawal (Education), Student Attrition
Hine, Gregory – International Journal of Mathematical Education in Science and Technology, 2023
This replicated research project [see Hine, G. S. C. (2019). Reasons why I didn't enrol in a higher-level mathematics course: Listening to the voice of Australian senior secondary students. "Research in Mathematics Education," 21(3), 295-313. https://bibliotheek.ehb.be:2102/10.1080/14794802.2019.15999982019] explored the reasons why senior secondary…
Descriptors: Incentives, Enrollment, Secondary School Students, Mathematics Education
Dai, Kun; Hardy, Ian – Discourse: Studies in the Cultural Politics of Education, 2023
Drawing upon notions of a global higher education policy field and recently theorised conceptions of 'global-local' imbrications in social space, this article explores the complex tensions that characterise the enactment of internationalisation policies in Chinese higher education (HE) and their contrasting effects upon domestic and international…
Descriptors: Equal Education, Educational Policy, Higher Education, Foreign Countries
Turcio, Allison – ProQuest LLC, 2023
Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…
Descriptors: Marketing, Liberal Arts, Small Colleges, College Admission
Davood Ghorbanzadeh; Atena Rahehagh; Mohammad Najarzadeh – Journal of Applied Research in Higher Education, 2024
Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…
Descriptors: Group Unity, Attachment Behavior, Marketing, Advertising
Mundy, Marie-Anne; Ratcliff, Monica – Journal of Instructional Pedagogies, 2021
There are concerns that teacher shortages in the STEM field will lead to a downfall in the U.S. economy and security of the nation. The internship program was created to provide the STEM majors in Texas A & M University-Kingsville (TAMUK) and its partner community colleges an opportunity to observe and participate in STEM education and…
Descriptors: Teacher Recruitment, Scholarships, STEM Education, Internship Programs
Rebecca S. Rivard – Journal of College Science Teaching, 2025
Escape rooms are collaborative puzzle solving activities that require the participants to utilize logical reasoning and teamwork. With a slight refocusing on previously acquired knowledge, escape rooms can also be used to test and promote learning of certain topics. This paper describes the development of a one-hour in-person STEM focused escape…
Descriptors: STEM Education, Problem Solving, Educational Games, Learner Engagement
Factors Affecting the Success of Marketing in Higher Education: A Relationship Marketing Perspective
Surej P. John; Rouxelle De Villiers – Journal of Marketing for Higher Education, 2024
The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…
Descriptors: Influences, Success, Student Recruitment, Marketing
Sanjay Krishnapratap Pawar; Hirak Dasgupta – Cogent Education, 2024
Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…
Descriptors: Foreign Students, College Choice, Student Recruitment, Study Abroad
National Association for College Admission Counseling, 2023
The admission process for many postsecondary institutions was not fundamentally designed to promote equity. It was especially not designed to put students' needs at the center of the process, let alone to give them decision-making power in institutional policies and practices. However, the year 2020--punctuated by a racial reckoning and global…
Descriptors: Equal Education, College Admission, Student Attitudes, Learner Engagement
Hwang, Jaeyeon; Kim, Jin – Sport Management Education Journal, 2023
This study examined how college students' gender and prior participation in esports affect their perceptions of esports and esports academic programs. After collecting data from college students (N = 162), data were analyzed using 2 × 2 factorial analysis of variance to compare the influence of esports participation, gender, and the interaction…
Descriptors: College Students, Student Attitudes, Athletics, Electronic Learning
Naster, Jaclyn Elizabeth – ProQuest LLC, 2023
The national teacher shortage in the United States is a problem that has been steadily growing since the turn of the century (Sutcher et al., 2016; Sutcher et al., 2019; U.S. Government Accountability Office [U.S. GAO], 2022). Two of the main factors of this shortage are the decreased enrollment in teacher education programs and the retention of…
Descriptors: Preservice Teachers, Student Teaching, Student Experience, Teacher Persistence
Jue Wu; David H. Uttal – Science Education, 2024
The gender imbalance in computer science (CS) is one of the most challenging issues in American education. CS is the only science, technology, engineering, and mathematics (STEM) field in which women's representation has steadily declined in recent decades. In this study, we explored one potential approach that could be effective in increasing…
Descriptors: Private Colleges, Computer Science, Females, STEM Education
Ram Kumar Dwivedi – Higher Education Quarterly, 2024
Higher education institutions (HEIs) have focused on branding to facilitate meaningful and productive conversations about their brand values with potential students, given the competitive global expansion environment in which HEIs operate. This study empirically explores the association between brand performance and relationship quality of HEM.…
Descriptors: Marketing, Higher Education, Teacher Student Relationship, Social Media
Mohamed Mousa; Rami Ayoubi; Vesa Puhakka – Higher Education, Skills and Work-based Learning, 2024
Purpose: This paper aims to answer the question: To what extent should neurodiverse students experience improved access to public universities in Egypt and why? Design/methodology/approach: A systematic qualitative research method was used with data collected through semi-structured interviews with 44 educators in four universities in Egypt. A…
Descriptors: Access to Education, Neurodevelopmental Disorders, Students with Disabilities, Public Colleges