Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

This qualitative study focused on the experiences of seven non-native-English-speaking international student-athletes at an NCAA Division I, large, public, research institution. The experiences of the participants detailed their time prior to attending the institution, while enrolled, and plans after graduation. While previous literature on this…

Research suggests that the most efficient way of improving students' performance, in mathematics and science, is by recruiting and retaining highly qualified mathematics and science teachers. This study augments the body of research aimed at the recruitment of STEM majors to the field of education. The purpose of this study was to determine how a…

The crucial step for organisations which are recruiting Generation Y into their workforce is to understand their perceptions and expectations. This would help organisations emerge with the right strategies to attract and retain the Generation Y cohort. The aim of this paper is to contribute to the body of knowledge base in respect of Generation Y…

On the basis of reforms to undergraduate education at Peking University, this article sets out from students' free choice and strict institutional selection, focusing on the process of the cultivation of the elite in mass higher education. The article analyzes the systems for student recruitment, talent training, educational programs, testing and…

This article evaluates the degree to which international students are satisfied with different dimensions of their university experience, namely, their arrival, living, learning, and support service experiences. Using quantitative survey research methods based on data from the International Student Barometer (ISB), the study evaluates the…

This article draws on data from an ethnographic account of the institutionalisation of 'the intercultural' within a large British university. The study finds that although the term 'intercultural' is frequently used in multiple forms, it is often aligned with the dominant discourses of the neoliberal university system in order to become an…

Despite of the popularity of emphasizing diversity information on university websites surprisingly little is known about if how and why diversity recruitment strategies actually affect students' enrollment decisions. To gain insight into this question this paper introduces and tests a model applying general social psychological theorizing to the…

This study draws on sociocultural perspectives of identity to understand the ways in which Mexican-origin undergraduate students are recruited into the "figured world" of engineering. The analysis of in-depth, ethnographically situated interviews with 14 participants revealed three sets of recurrent discourses in students' accounts of…

This study explored perceptions of African American college students concerning barriers to enrolling in higher education institutions, focusing on a public comprehensive regional university in Kentucky, using interviews and focus groups. The focus of the research pertained to ACT testing requirements, home and school support systems, and the role…

Purpose: In the context of falling demand for higher education and, in particular, doctoral studies, it is important to understand how to attract new students. The purpose of this paper is to present an analysis of the decision-making process the PhD students of Baltic universities followed when choosing whether to continue their education at…

University campuses are critical spaces where the importance of diversity, equity, and inclusion (DEI) in society are discussed, and debated. However, even as campus communities across the world grow more diverse, higher education institutions are facing an existential crisis--high dropout rates, low enrollments, growing disenchantment with…

The T Level Transition Programme is a study programme targeted at students aged 16 to 19 years (or young people with Education and Healthcare Plans to age 24) who are not ready to start a T Level but have the potential to progress onto one following a tailored preparation programme. The Transition Programme is expected to be a full-time study…

The current demographic gap that exists between a predominantly white and female teacher force and an increasing diverse K-12 student population has prompted a focus on the recruitment and retainment of teachers of color. These recruitment and retainment efforts at times come at "the expense of preparation" (Gist, 2014, p. 266). Further,…

The global nature of the modern business world has expanded the set of skills and attitudes necessary for success, even among new bachelor degree graduates. Although US business schools have primarily integrated international concepts through their curricula, students who stay at their home institutions for their entire degree programs do not live…