The purpose of this research is to understand how nation branding initiatives complement education diplomacy for a country such as China and to investigate how country distance shapes perceptions of China across a large international student contingency in China. We use Ghemawat's [(2001). Distance still matters. "Harvard Business…

Every year, substantial numbers of students choose to study abroad, and China is one of the largest exporters of international students. Interestingly, instead of choosing English-speaking countries, increasingly more Chinese students are choosing nearby Asian countries as their destination to study abroad, particularly Korea. Despite this…

Background/Context: Prior research has stressed the importance of timing in the college choice process, especially as it relates to receiving early information and making plans and decisions. Little has been done, however, in terms of empirically demonstrating how soon students make their decisions about college and the ways in which the timing of…

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

Research on college choice decisions of high school students has increased over the past forty years but has generally centered on demographic characteristics such as race, gender, or socio-economic status of students. There has been little research on the influences on the college choice decisions of high academically achieving students from…

Purpose: The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI). Design/methodology/approach: With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation…

The paper explores how postgraduate students make course selection decisions in the digital era. An exploratory study with seven postgraduate student focus groups (UK, EU and International) gained a detailed insight into this important change. The availability of information, from an increased use of digital media had a significant impact on…

Recently, the globalized economy and the rapid growth of developing countries have driven a large number of students to study abroad in different developed countries. To compare the factors affecting their choices, this qualitative study collected data from a series of in-depth one-on-one interviews with twelve Mainland Chinese students who were…

This research explored why graduate Azerbaijani education students chose to pursue their overseas education in Turkey, which factors they took into consideration, and what contributions this education will provide both them and their countries. The phenomenological model was utilized in the research. The research comprised 25 Azerbaijani students…

Purpose: The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student-university identification and student loyalty. It also examines the mediating effect of student-university identification and the moderating effect of the perceived importance of USR. A comparative study is…

This study extends Boudon's positional theory to understand how students from different social origins make choices about university and how they interpret risks during the choice-making process in contemporary China. I draw upon empirical evidence from 71 in-depth semi-structured interviews with undergraduates from different social backgrounds…

This article extends Boudon's positional theory to ascertain how students from different social backgrounds estimate their academic performance and how they translate their choices into the final destinations in higher education in the context of contemporary China. I draw upon empirical evidence from a firsthand survey study involving 2,425…

The pandemic period of the past two years has altered many aspects of the high school and college experience for students. With more emphasis on hybrid and virtual experiences, how has this impacted the college search process for high school students? What do they value, what do they need to know, and what information have they seen? Ruffalo Noel…

This quantitative study investigates the role of satisfaction variables as predictors of institutional recommendation for over 45,000 international students at 96 different institutions globally. Using data from the International Student Barometer, it demonstrates which aspects of the university experience are most significant on students'…

Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…