Describes an informal seminar aimed at preparing the best undergraduate psychology students for graduate school. Discusses the rationale and the format, including meeting objectives and the student selection process. Considers student outcomes and feedback and the shortcomings of the seminar. (CMK)

This study was designed to analyze the relationship of Graduate Record Examination (GRE) scores to applicants' choices of institutions, their admission, and their enrollment. Applicants from four fields were followed up the year after they had taken the GRE tests. Information was obtained about the departments to which the test takers applied and…

The marketing tools and techniques of the main campus of Ohio University, Athens, were used to carry out an admission marketing research project to aid its five two-year regional campuses. A survey instrument was sent to 897 admitted applicants for fall 1988 in mid-August, with a followup in early September. Response rate was 41%. The survey…

Presented are several of the techniques that have been used as part of a comprehensive market research program at Carleton College (Northfield, Minnesota). The basic focus is on regional segments in Carleton's applicant pool. Carleton's position in the market is examined in relation to selected types of schools with which it competes for…

Research on college choice as it relates to students' characteristics is reviewed, and the choice process is shown to be a complex series of activities, with individuals participating in it differently. Parent education is a stronger influence than race or gender. Groups are likely to respond to different marketing strategies. (MSE)

Admissions offices of colleges trying to increase undergraduate student diversity are being criticized for failing to explain their affirmative action policies to prospective students and their parents, resulting in a backlash against affirmative action as white students fear reverse discrimination. (DB)

A study at Calvin College (Michigan), a medium-sized Christian comprehensive college, investigated differences between 247 potential applicants having multiple contacts with the school but not applying, 274 admitted students who did not enroll, and 822 freshmen. It examined factors in college choice decisions, how the college compared to their…

An informal study explored the dynamics of the task of writing college application essays, which urge self-revelation but are judged by omnipotent admissions committees. Four students in the top 17% of their class of 194 in a predominantly white suburban school completed think-aloud protocols as they drafted a response to an application question…

A comparison of telephone and mail surveys of accepted applicants who chose not to attend Virginia Polytechnic Institute and State University was undertaken. The telephone method was used to interview the undergraduate applicants' parents, while the mail survey was sent to graduate school applicants. The telephone survey concerned 161 in-state…

File and survey data are used to determine the characteristics of students receiving college acceptances who decide to enroll full- or parttime rather than decline the admission offer. The objective was to distinguish between factors of eligibility for college and the personal and social factors affecting student self-selection for attendance.…

File and survey data are used to determine the characteristics of students receiving college acceptances who decide to enroll full- or part-time rather than decline the admission offer. The objective was to distinguish between factors of eligibility for college and the personal and social factors affecting student self-selection for attendance.…

A survey of 121 internal medicine residents at Mount Sinai Hospital (New York) investigated students' career plans and decision timing, the effect on their residency of applying for a fellowship, and the timing of the fellowship process. Results indicate the current medical fellowship application system is generally experienced negatively. A…

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

This study was conducted to determine the different perceptions that potential students have concerning Cardinal Stritch College (Wisconsin) and to determine the usefulness of various sources of information about the college. Students (n=76) accepted as entering freshmen were surveyed in order to determine their perceptions of sources of…

Six research avenues were used to study transfer students for recruitment and enrollment management purposes: (1) current application, enrollment and program data of transfer students were examined; (2) internal persistence rates of transfer student cohorts were tracked for 6 years; (3) persistence rates of transfer students after 1 year were…