Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

Amid already critical teacher shortages, the COVID-19 pandemic has prompted many teachers to leave the profession, but we know little about how it may affect teacher recruitment. Kayla Bill, Amanda Bowsher, Betty Malen, Jennifer King Rice, and Jason Saltmarsh conducted a survey and focus groups to explore how COVID-19 has influenced…

Through historically oriented critical discourse analysis this article considers how the messages regarding the purpose of higher education, as presented in prospectuses of four case study institutions, have been impacted by massification and marketisation in England between 1977 and 2018. The prospectuses of four higher education institutions of…

Purpose: The purpose of this paper is to examine the influence of financial factors on motivating college students to consider teaching in hard-to-staff rural schools. The role of perceived respectability of the profession was also explored. Design/methodology/approach: This work relies on an explanatory sequential mixed-method design, that…

A four-day school week (4dsw) is becoming more common, especially in areas across the western United States. States with large rural areas are spearheading this change. For example, Colorado, Idaho, Missouri, Montana, New Mexico, Oklahoma, and South Dakota have more than 500 districts using a 4dsw. The transition to the 4dsw and the debate over…

This study explores why African American first-year students admitted to the University of California Davis decline their offer of admissions. The objective is to help the University successfully achieve their goal of supporting greater diversity and representation of students from historically underrepresented minority communities and…

As the counseling profession continues to evolve and change, there is a growing need for more professional counselors who are appropriately trained. Research indicated that a high percentage of prospective and current counseling graduate students lacked awareness of the Council for Accreditation of Counseling and Related Educational Programs…

This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…

The transition from middle school to high school can be a particularly challenging time for music program retention. However, when music teachers view this process through the lens of marketing, it may be possible to develop a more holistic and comprehensive approach toward student enrollment. Marketing strategies related to perception, targeting,…

Publication pressure is perceived to be filtering down into doctoral education worldwide. We explore the causes and effects of the perceived centrality of publishing among doctoral students, emphasising the impact of publication pressure on students' identity trajectories. We draw on a qualitative analysis of 90 mainland Chinese doctoral students…

Although vocational education and training (VET) can lead to lucrative and fulfilling careers and plays a vital role in skilling workers for contemporary workplaces, it continues to have a low status in schools, among parents and in the wider community. Many countries are now seeking to enhance the status of VET to increase its uptake by…

Institutions of higher education are encountering shifting trends in student enrollment and must embrace interdisciplinary approaches to address student recruitment and retention. This study explores reasons why students choose to leave an online MSW program. Data were collected through telephone interviews with students leaving the program during…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

In an effort to promote undergraduate students' attitudes toward general education courses, the "Think Beyond the Major" campaign prioritized the design and creation of the campaign messages. These efforts produced materials that were supported in improving attitudes toward, and communication about, general education courses among…

Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article's objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident…