Research has shown that Black students are not participating in study abroad at the same rates as their White peers. This participation gap is concerning given that study abroad is a high-impact experience with discernable benefits for students who participate; study abroad is linked to increased institutional engagement, self-esteem, student…

A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

Attracting, recruiting and retaining international students should be balanced with the need to provide support for the smooth transition of these students into their host countries and institutions. One way to achieve this transition is by bridging the gap between international students' expectations and actual realities. Hence, this article…

International students are not only agents for the internationalisation of a campus environment but also a crucial source of income for universities and a country's economy. Thus, their recruitment and retention are vital and prioritised by university leadership and policymakers. However, scant attention has been given to investigating…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

Chinese students studying abroad have been increasing rapidly in the past decades and become a significant financial contribution to receiving countries. Accordingly, understanding their enrollment choice is essential to facilitate college marketing and admission strategies. Though the decision process is believed to be different from domestic…

This study attempts to contribute to marketing services in higher education literature through the relationship between international students' satisfaction with educational experiences and the necessary adjustments by institutions to augment their services. It also aims to make theoretical contributions by understanding the international…

Student mobility has become a global phenomenon with an upward trend in the past two decades, and Asian countries are becoming important receiving countries. Such phenomenon has been increasingly investigated producing a growing body of literature on Asia-bound international student mobility. However, while some countries stand in the spotlight of…

Higher education institutions (HEIs) in the context of neoliberal globalization currently face fierce competition and enormous financial burdens. To address financial distress and generate revenue, more and more HEIs embrace market-like strategies to attract international students, extending academic capitalism to global higher education. For…

The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution's…

This study examined high school students' evaluations of a country image, institution image and self-image with regards to their intention to attend a foreign university. Using data gathered from students in Hanoi (n = 403), this study found that the students have more positive perceptions of the host country, the host institution and their…

In the international education market, much attention has been paid to China, as it is the world's largest source country in sending students abroad. The other side of the story, that is, China, as the world's third most popular destination, is considerably less known and researched. This study seizes this research opportunity and focuses on…

Social isolation has been a central focus within international student research, especially with regard to international/host national relations. While a worthy area of study, we argue that the sheer volume of such research stems from the fact that universities' recruitment of foreign students is often justified by the claim that a more…

In order to counter low birthrates, the Singapore state recruits top-performing students from China and Vietnam with scholarships to augment the local talent pool. Another criterion is that most immigrants must be ethnically Chinese, so as to fit into Singapore's majority racial group. This study examines whether and how race (or other factors)…

Study abroad is not an easy decision for international students who cannot manage the local language and academic courses, particularly nursing students who need to communicate with their patients in clinical environments. This study aims to explore international nursing students' experiences of pre-sessional language prerequisite courses in South…