High-risk alcohol use on college campuses is associated with several negative consequences for students. Social norms campaigns are a widely used intervention aimed at decreasing high-risk alcohol use in a university population but their efficacy can vary based on students' peer groups and gender. Research on gendered drinking norms for college…

Objective: Studies conducted with Latina/o populations suggest there are gendered norms surrounding drinking behavior, but research examining alcohol use among Latina college students in the context of traditional feminine gender role (TFGR) norms, is scarce. Participants and Methods: 405 Latina undergraduates completed a web-based study of…

Purpose: This paper explores the impact of a suite of alcohol culture change interventions implemented by Deakin University in Melbourne, Australia. The interventions were designed to change the alcohol culture at a bi-annual nation-wide university multi-sport competition known as Uni Nationals. This study aims to understand the critical success…

With this study we sought to contribute to the literature on issues with undergraduate college men and alcohol consumption. Undergraduate men at 5 institutions across the Northeast (N = 1,457) were surveyed to examine the relationships among masculine norms, ethnic identity, social dominance orientation, and alcohol behavior. Data were analyzed…

Research was conducted to determine if social capital influenced the norms of drinking and alcohol-related behavior amongst college students. A random sample survey was distributed to college students at a medium-sized regional university (N = 2600). A mixed-method design was used to examine the results, including correlation and regression…

Purpose: Many existing interventions to reduce excessive drinking in university students attempt to target individual cognitions, which ignore the wider contextual features that drive excessive drinking and mark this as an important aspect of university life. The purpose of this paper is to explore students' views about preventing excessive…

Drinking games and prepartying (i.e., drinking before going to a social gathering/event) have emerged as high-risk drinking behaviors in high school students. The present study examines the current prepartying behaviors of high school students who report current participation in extreme-consumption games (e.g., chugging) with those who do not.…

Background: Social norm interventions have been implemented in schools to address concerns of alcohol use among high school students; however, research in this area has not incorporated measures of variability that may better reflect the complexity of social influences. Purpose: To examine the association between perceived alcohol norms, the…

Digital stories (N = 71) were created in partial fulfillment of undergraduate coursework at a large mid-Atlantic university. Based on the alcohol habitus, two major themes emerged: the content present (e.g., dissonance between visual and narrative representations) and the content conspicuously absent from the stories (e.g., first-person…

Religiousness has consistently emerged in the literature as a protective factor for alcohol use. Relatively few studies have empirically explored possible mechanisms for this robust effect. The present study examines descriptive drinking norms as a potential mediator of the religiousness--alcohol consumption association. Consistent with the…

The extent to which social norms (injunctive and descriptive) are associated with collegiate alcohol use--including binge drinking--has been examined at length, but studies examining the efficacy of interventions derived thereof have reported mixed outcomes. This study examines data from 5,124 college students at 13 different colleges collected by…

Women are more vulnerable to the effects of alcohol than men. They get intoxicated more quickly and have a higher blood alcohol level than men, even when body weight and alcohol consumption are the same. Despite this we are seeing a convergence of the drinking patterns of young women and young men, including binge drinking. In this research, 20…

Aim: To report baseline findings and discuss their implications for the transferability of the predominantly American "Social Norms" approach to alcohol misuse prevention to a UK (Scottish) secondary school setting. Design, setting, participants and measurement: Baseline data from a 3-year control case study are reported here, and data…

High-risk drinking remains an issue on college campuses. Limited research focuses on drinking associated with single events where students are encouraged to drink a predetermined amount of alcohol. Fourth-year undergraduate students (N=1,205) completed a survey about motivation, behaviors and perceptions surrounding participation in a practice…

This study examined relationships among drinking intentions, environments, and outcomes in a random sample of 566 undergraduate college students. Telephone interviews were conducted with respondents before and after a single weekend assessing drinking intentions for the coming weekend related to subsequent drinking behaviors. Latent class analyses…