This paper describes a reading assignment that resulted in students completing 80-90% of the assigned reading in a content-heavy science course taught in a flipped format. Students reported almost unanimously that the assignment was valuable in helping them learn the material, and a majority reported that other professors should adopt a similar…

Research indicates that there has been a decline in college reading over the past decades, yet few studies have been conducted at community colleges. The aim of this exploratory study was to gain a broad view of what reading across the curriculum looks like at one urban community college from the perspectives of students and faculty. A survey was…

This study explores the pedagogical effectiveness of assignments developed for a first-year composition course to encourage reflexive reading habits that can aid students in the writing process. Students in this course were asked to articulate the connections they found between multimodal texts of their own choosing and texts assigned by their…

This paper explores the potential for book-gifting programs to initiate cooperative learning between a dynamic whole group composed of children, parents and teachers. It uses the results from a series of book-gifting program evaluations (three Randomized Controlled Trials with N=1694 participants in total) and investigates whether the pattern of…

This author describes a reading project using Kindles that was designed to increase the reading habits of 9th graders. With a selection of 500 titles for classroom usage, students were encouraged to read any book they chose--in addition to those required for their school term. Isero states that, in the past, many of his students would not risk…

The literature reveals that no adequate instrument exists to measure college students' attitudes toward academic reading even though such attitudes are crucial for reading compliance and learning from text. To remedy this, the authors created and refined an attitude survey, administering it to 855 university students across four iterations. The…

The current generation of college students is so adapted to the digital world that they have been labeled the multi-tasking generation (Foehr, 2006; Wallis, 2006). College students routinely use digital playback devices in their lives for entertainment and communication to the point that students being "plugged in" is a ubiquitous image.…

One of the many challenges faculty members face when teaching courses is insuring that students read the assigned material by the due date. This study examines student reading behavior in two courses in order to better understand how student reading behavior changes over the course of the semester. The purpose of this study is to identify factors…

While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies relating specifically to marketing textbooks are sparse. This article seeks to explore how…

Reading professionals at the college level have long taught their students multiple and varied strategies to master textbook reading and learning. Students are continuously encouraged to adapt their strategies to the discipline and the type of text they are reading. Now that students have the option to complete at least a portion of their academic…

This paper reports the findings of a study of undergraduate student use of, and attitudes toward, textbooks and other assigned reading. More than 1200 students of various subjects at three Swedish universities were surveyed. Most students said reading played an important role in learning generally and attributed positive characteristics to their…

The purpose of this study was to determine the relationship between student beliefs regarding instructor-imposed activities to encourage student use of course textbooks and Life Orientation (i.e., dispositional optimism or pessimism). A convenience cluster sample (n = 105) was obtained from students taking summer classes at a regional state…

The reasons behind the reading habits of undergraduate MIS students were examined to learn from the students' point of view why many don't read the textbook. Willingness to work hard on homework and project assignments and an appreciation of what is expected of them appears to be in place. However, carrots, sticks, ruses and requests all meet with…

Discusses results of a survey of undergraduates' television watching and reading habits, revealing startling numbers of nonreaders or minimal readers. Describes assignments used in journalism classes to promote the reading habit. (SR)