While English medium instruction (EMI) programs proliferate around the globe, research on students' motivation and engagement (ME) in EMI remains underrepresented. Informed by a multidimensional conceptualization of ME as interconnected, this study employed an adapted Motivation and Engagement Scale to examine university students' ME in EMI…

Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

Perceptions of Yale and sixteen of its major competitors were obtained from high school students offered admission to Yale and from undergraduate students attending Yale. Ratings of similarity between colleges were obtained in one study, and the semantic differential technique was used in a second study to corroborate the findings. (SW)

In an effort to gauge student perceptions of campus climate, the 1995 Spring Student Survey at Glendale Community College (GCC), in California, included a section requesting student feedback on the college. The section consisted of 14 sets of paired words, such as inexpensive and expensive, and students were requested to indicate the extent that…

Media ranking of colleges is often superficial and only further confuses families and prospective students. In addition, some colleges are excluding students to present a "selective" profile. Rationality in admissions can return, when parents and students become knowledgeable about the process, counselors interpret changes, and colleges give…

Results of this magazine's annual rating of colleges and universities are reported in articles about rising college costs, the college selection process, the new honors programs, the top 25 national universities, attitudes of college seniors about security and success, the top 25 liberal arts colleges, top regional institutions, top…