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Attitude Change | 1 |
College Students | 1 |
Communication Research | 1 |
Debate | 1 |
Expectation | 1 |
Influences | 1 |
Mass Media Effects | 1 |
Political Attitudes | 1 |
Political Influences | 1 |
Presidential Campaigns… | 1 |
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Communication Research: An… | 1 |
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Pfau, Michael | 1 |
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Journal Articles | 1 |
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Pfau, Michael – Communication Research: An International Quarterly, 1987
Examines the influence of intraparty political debates during the 1984 presidential campaign. Indicates significant influence on undergraduate college students' attitudes about candidates and their interest in the campaign. Demonstrates that candidate violations of expectations provide a useful theoretical explanation for significant shifts in…
Descriptors: Attitude Change, College Students, Communication Research, Debate