Military recruiting is thoroughly integrated in American public schools. Federal legislation mandates that every public school receiving federal funding open its doors to military recruiters in the same capacity as any postsecondary university or job organization, lest that school risk losing all federal funds. This investigation examines the…

Pro and con views are expressed by placement directors from two colleges who recently used this approach. Both suggest careful consideration, and consultation with student council before deciding to try approach at other institutions. (CJ)

A questionnaire designed to assess reaction to possible enlistment incentives was administered to 100 junior college students. A factor-analysis of the measure indicated the importance both of traditional tangible incentives and of the "newer" incentives of control over one's work life. The data also indicated that: a) individuals term low…

This article deals with Army recruitment in high schools. Students get to ask questions and hear stories about life In the Army from a soldier of the year, officers, and recruiters. Some brave students will even get a physical taste of life in the Army. According to an Army officer, the primary reason why recruiters go on high school campuses is…

Funded under Title III of the Elementary and Secondary Education Act of 1965, the La Puente, California, continuation education project investigated (1) attitudes of former students concerning the success of the school in preparing them for entry into military service, (2) the minimal skills and knowledge required by each of the armed forces, (3)…

Research into the career intentions of Army, Navy and Air Force ROTC cadets showed that a majority were willing to stay and continue into the advanced program, even without financial aid. The proportion for Army enrollees was much lower than for Navy or Air Force enrollees. Almost half of all advanced cadets were undecided about staying on active…

This publication explores the enlistment potential of college-market youth by examining the characteristics of the college-market population and the implications of these characteristics for designing effective recruiting policies. Chapter 1, "Introduction: Trends and Theoretical Considerations" (M. Rebecca Kilburn, Beth J. Asch),…