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Direct linkDingus, Rebecca; Black, Hulda G. – Marketing Education Review, 2021
As technology changes rapidly, marketing educators are challenged with maintaining a curriculum that is ever-evolving in order for their graduates to be real-world ready. This paper suggests a highly adaptable exercise that can be used to teach tone analysis while simultaneously familiarizing students with an application of artificial intelligence…
Descriptors: Artificial Intelligence, Marketing, Communication Strategies, Audience Awareness
