Gone are the days of transactional marketing, and here to stay are increased expectations for marketers to act as trusted advisors while providing value customized specifically to each customer. Accordingly, marketers must clearly identify the competitive advantage of their products or services, and they need to be sure this competitive advantage…

One of the key challenges marketers face today is to build awareness against the tendency of overconfidence that can hamper gaining and leveraging customer insights. This article presents a pedagogical innovation that allows students to become more aware and reflective of themselves as consumers while exposing them to diversity of consumer…

This paper reflects on how a 'sense of belonging' is cultivated for both the teaching team and the students in a large, core first year Business unit. In the Innovative Business Practice (IBP) unit students develop their personal brand and professional identity through strength-based science, and also pitch creative solutions to social problems.…

Presents 13 active-learning activities designed for use in consumer behavior courses. The exercises involve students in brief activities, such as analysis of persuasion techniques in advertising, and follow-up discussion. Reports that students found the exercises enjoyable and worthwhile. (CFR)

Describes five in-class exercises for use in consumer behavior classes that encourage student involvement in group and class discussions, promote student interest in course material, and stimulate critical thinking. Explains that the exercises can be adapted for other related courses and are equally successful with students of varying abilities.…

This unit of instruction on attitudes, habits, and behaviors toward energy usage was designed for use by home economics teachers in Florida high schools and by home economics extension agents as they work with their clientele. It is one of a series of 11 instructional units (see note) written to help teachers and agents to educate their students…

The publication outlines 19 award winning economic education projects for use on levels K through college. The projects have been judged original and interesting to students and have met contest criteria by describing class situation, scope and sequence, goals, motivational devices, teaching techniques, samples of student work, culmination…

This consumer education capsule focuses on credit financing, with emphasis on the rights and responsibilities of using credit. It is intended for use in conjunction with seventh or eighth grade mathematics textbooks when teaching computation of simple interest. Activities require from four to six hours of instructional time. Specific objectives…