The underlining purpose of all career and technical education (CTE) strives to prepare students for the world of work. Schools throughout the country offer CTE programs, yet manufacturing, healthcare, and STEM industries struggle to fill entry-level employment vacancies. This exploratory narrative qualitative study aimed to explore the stories of…

In the last decade the number of new higher education enrollments per year faced a 66% increase, from 2.2 million enrollments in 2010 compared to 3.6 million enrollments in 2019. This growth is concentrated in the distance learning courses, which boomed 379% in the period and is expected to maintain this trend until become the main higher…

In this paper I investigate undergraduate students' discrete location choices in presence of a plethora of potential destinations and psychic costs. I demonstrate how enrolment into institutions of tertiary education is influenced by personality and social preferences. More importantly, these individual traits are found to affect the valuation of…

Purpose: In the context of falling demand for higher education and, in particular, doctoral studies, it is important to understand how to attract new students. The purpose of this paper is to present an analysis of the decision-making process the PhD students of Baltic universities followed when choosing whether to continue their education at…

With the rise of mass higher education, competition between graduates in the labour market is increasing. Students are aware that their degree will not guarantee them a job and realise they should add value and distinction to their credentials to achieve a positional advantage. Participation in extra-curricular activities (ECAs) is one such…

Facing an academic job market that seems only to get worse each year, many doctoral students are now willing to explore the possibility of a community-college career. In any hiring cycle, about 40 percent of the available teaching positions are at two-year campuses. Moreover, a surprisingly large number of Ph.D. students are actually, and…

In this report, the Graduate Management Admission Council[R] (GMAC[R]), in cooperation with MBA Career Services Council and EFMD, presents the results of the 2011 Corporate Recruiters Survey, the tenth annual survey of business graduates' employers. The primary purposes of this study are to examine the job market for graduates from MBA and other…

Purpose: Higher education environments have become increasingly competitive and institutions have to compete for students in the recruitment markets. With the introduction of student fees, it is hypothesised that potential applicants to HE will increasingly become consumerist. The research upon which this paper was based was aimed at finding out…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

A study investigated Australian students' reasons for choosing an extra year's study (honors) in economics when good employment opportunities were available without the added training. Factors considered include student background, current circumstances, achievement, course structure, perceived demand for honors graduates, opportunity costs, and…

This paper reports the attitudes of parents, staff and teacher education students towards the employment of men in the children's services "industry". The attitudinal survey questions were grouped around four distinct issues: gender roles, labour market behaviour, workplace behaviour and policy. Surprisingly, all three stakeholder groups…

Surveys of selected area employers and high school seniors were conducted by Stark Technical College (STC) in 1979 as part of a marketing research project designed to forecast future educational needs. The student survey involved the selection of five area high schools representing urban, suburban, rural, public, and private institutions. The…

In an era when colleges must work hard to recruit students, understanding college-bound student views and concerns is critical. Trends are apparent in student expectations of the college experience and services, costs and quality, curricular offerings, job market, and extracurricular opportunities. (MSE)