Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

Schools that build and support high levels of trust between stakeholder groups have been shown to support greater collaboration amongst those groups, including parents, teachers, administrators, and students (Tschannen-Moran, 2001). When stakeholders in schools feel the sense of psychological safety that accompanies trust, they are more willing or…

Mobility of mainland Chinese students across national borders has become common worldwide; however, the underlying reasons that motivate these students to pursue postgraduation abroad and why these factors are influential are not sufficiently studied. By analyzing the results of a case study performed at three British universities, we examine the…

Although we know a great deal about college choice in nations such as the United States, we know considerably less about how college choice operates in settings lacking well-defined hierarchies between higher education institutions. In the United States, the United Kingdom, and France, students from high socio-economic status backgrounds are…