Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

The Top Global University Project, launched in 2014 and scheduled to run until 2023, is the most recent of a succession of internationalisation projects proposed by the Japanese government in an effort to foster global jinzai, i.e. global human resources (GHR), and revitalise the higher education system. Yet, the concept of GHR remains vague and…

Student academic representation is a staple feature in UK and international higher education. It provides a vital quality function whereby students, who are elected representatives of their programme, canvas the opinions of peers to inform quality assurance processes. In the UK, there is increasing regulatory pressure for universities and student…

STEM teacher shortage remains a serious problem in secondary education in many European countries, despite many interventions and many research studies over the last decades. The observation that past interventions and research outcomes have not significantly contributed to reduce teacher shortage implies that places to effectively intervene in…

International students have the potential to contribute significantly to host countries through cultural enrichment, economic growth, and human capital development. However, their successful integration into the host society is crucial to realise these benefits. By applying the framework of the two-way integration process from acculturation…

A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

The recruitment of quality students to teacher training programmes and entering the teaching profession is an important ongoing concern in many countries including the UK. This paper presents the results of a mixed methods study on the motivations for and perceptions of teaching as a career choice from the perspective of student teachers in…

Recruiting high-quality teachers is critical in supporting the delivery of an effective education experience for learners in schools. This paper examines how a new flexible two-year postgraduate teaching qualification is contributing to addressing the challenges of teacher recruitment in Wales. There is a shortage of teachers able to teach…

Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

Attracting, recruiting and retaining international students should be balanced with the need to provide support for the smooth transition of these students into their host countries and institutions. One way to achieve this transition is by bridging the gap between international students' expectations and actual realities. Hence, this article…

This exploratory mixed-methods case study poses the following research question: How do adjunct instructors fit into the larger ecology of graduate archival education? We draw upon semi-structured interviews with 33 full-time, tenure-track faculty members from North American graduate archival programs to discern how adjunct instructors are…

Purpose: This study investigated the usefulness of various communication means for providing university study information with prospective students before and during the pandemic for three consecutive academic years. Design/methodology/approach: Students who had recently taken undergraduate program admission indicated how useful communication…

International students are not only agents for the internationalisation of a campus environment but also a crucial source of income for universities and a country's economy. Thus, their recruitment and retention are vital and prioritised by university leadership and policymakers. However, scant attention has been given to investigating…

This replicated research project [see Hine, G. S. C. (2019). Reasons why I didn't enrol in a higher-level mathematics course: Listening to the voice of Australian senior secondary students. "Research in Mathematics Education," 21(3), 295-313. https://bibliotheek.ehb.be:2102/10.1080/14794802.2019.15999982019] explored the reasons why senior secondary…

Drawing upon notions of a global higher education policy field and recently theorised conceptions of 'global-local' imbrications in social space, this article explores the complex tensions that characterise the enactment of internationalisation policies in Chinese higher education (HE) and their contrasting effects upon domestic and international…