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Direct linkMaringe, Felix – International Journal of Educational Management, 2006
Purpose: Higher education environments have become increasingly competitive and institutions have to compete for students in the recruitment markets. With the introduction of student fees, it is hypothesised that potential applicants to HE will increasingly become consumerist. The research upon which this paper was based was aimed at finding out…
Descriptors: Student Attitudes, Labor Market, Likert Scales, Student Recruitment
