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Hashim, Sharizal; Mohd Yasin, Norjaya; Ya'kob, Siti Aisyah – Journal of Marketing for Higher Education, 2020
The concept of customer-brand relationship (CBR) is becoming increasingly important. However, the description of what constitutes student-university brand relationship is relatively limited. Underpinned by social exchange theory, this study proposes student--university brand relationship formation that comprises of utility (UV), hedonic (HV) and…
Descriptors: Marketing, Universities, Reputation, Institutional Characteristics
Skinner, Robert – Journal of Peace Education, 2020
Critical peace education literature has focused attention on how programmes that promise to teach peace contribute to and contest existing power relations. However, using social theory to work out the relationship between peace education programmes and their context is only beginning. This paper uses a document review and interviews with experts…
Descriptors: Barriers, Peace, Teaching Methods, Power Structure
Crosthwaite, Jennifer M. – ProQuest LLC, 2015
Literacy and learning is a social process, one that is both transformative, empowering, and can often lead to social change. The following study is based on the idea that literacy can be used as a tool not only to teach the basic skills of reading, but the skills for individuals to learn to be compassionate towards others, understand their…
Descriptors: Literacy, Social Justice, Elementary School Students, Literature