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Graduate Management Admission Council, 2023
The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…
Descriptors: Foreign Countries, Masters Degrees, Business Administration Education, Student Recruitment
Graduate Management Admission Council, 2022
The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…
Descriptors: Masters Degrees, Business Administration Education, Student Recruitment, College Applicants
Graduate Management Admission Council, 2022
The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…
Descriptors: Masters Degrees, Business Administration Education, Student Recruitment, Administrator Education
Graduate Management Admission Council, 2022
The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The…
Descriptors: Masters Degrees, Business Administration Education, Student Recruitment, Administrator Education
Cheng, Ming Yu; Mahmood, Amir; Yeap, Peik Foong – Journal of Higher Education Policy and Management, 2013
Malaysia is becoming an increasingly active player in international education and ranks as the 11th largest exporter of education in the world. Malaysia's recognisable advantages in the international education market include its strategic location between the East and the West, cultural diversity, and a relatively stable socio-economic…
Descriptors: Regional Characteristics, Foreign Countries, International Education, Educational Demand
Belcher, Gregory G.; Frisbee, Robert L. – 1999
A study was conducted to identify effective recruitment techniques as reported by students within baccalaureate automotive technology programs. Participants in the study were 382 students (freshmen through seniors) of 8 universities in the United States that offer automotive technology baccalaureate degrees. The following sixteen recruitment…
Descriptors: Auto Mechanics, College Programs, Course Selection (Students), Educational Demand

Hu, Michael – College and University, 1985
Results of a survey of adults in northeastern Ohio indicates there is a substantial market for higher education, amounting to 33 percent of the adults not currently in school. Respondents identifying themselves as nonprospective students stated financial aid, employment, child care, public transportation, weekend classes, and academic counseling…
Descriptors: Adult Students, College Students, Educational Demand, Higher Education

Goldgehn, Leslie A.; Kane, Kathleen R. – Journal of Marketing for Higher Education, 1997
A study using eight focus groups of men and women (n=approximately 60) enrolled in undergraduate and graduate business administration programs investigated reasons for current difficulty in marketing Master's in Business Administration (MBA) programs. Results suggest that to increase the degree's value, schools should serve existing market…
Descriptors: Business Administration Education, College Students, Educational Attitudes, Educational Demand
Saunders, J. A.; Lancaster, G. A. – 1980
Factors that affect college students' choice of studies and implications for colleges and universities that are competing for the declining numbers of students were assessed. A student-selection process model, derived from the innovation-decision model, provides some insights into the choice process and indicates the likely limitations of the…
Descriptors: College Attendance, College Choice, College Students, Courses
Howard, Ursula – 2001
This "think piece" on ways to increase demand for learning in the United Kingdom is designed to stimulate debate among policy makers and managers in the new learning and skills sector. Section 1, on context, addresses these issues: low skill levels; delivering skills to employers; low adult participation; and negative attitudes. Section…
Descriptors: Adult Education, Basic Skills, Educational Demand, Educational Finance
Long, Ellen – 2001
In early 1999, ABC Canada and Literacy British Columbia (BC) worked with 55 literacy organizations across Canada to study student recruitment and retention. Telephone interviews were conducted with 338 people who had contacted programs seeking literacy information or services (callers). Findings indicated callers constituted a broad cross-section…
Descriptors: Academic Persistence, Adult Education, Adult Literacy, Developed Nations
Alberta Learning, Edmonton. – 2001
The MLA (Member of Legislative Assembly) Committee on Lifelong Learning held consultations at more than 14 rural and urban locations throughout Alberta to gather stakeholders' and community members' views on the need for lifelong learning and ways of promoting it. Participants were asked to identify strategies to encourage and enable adults to…
Descriptors: Academic Achievement, Academic Standards, Access to Education, Certification