Objective: Studies conducted with Latina/o populations suggest there are gendered norms surrounding drinking behavior, but research examining alcohol use among Latina college students in the context of traditional feminine gender role (TFGR) norms, is scarce. Participants and Methods: 405 Latina undergraduates completed a web-based study of…

With this study we sought to contribute to the literature on issues with undergraduate college men and alcohol consumption. Undergraduate men at 5 institutions across the Northeast (N = 1,457) were surveyed to examine the relationships among masculine norms, ethnic identity, social dominance orientation, and alcohol behavior. Data were analyzed…

Research was conducted to determine if social capital influenced the norms of drinking and alcohol-related behavior amongst college students. A random sample survey was distributed to college students at a medium-sized regional university (N = 2600). A mixed-method design was used to examine the results, including correlation and regression…

Objective: To evaluate the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts at a large, urban, public university. Participants: 4,172 college students (1,208 freshmen, 1,159 sophomores, 953 juniors, and 852 seniors) who completed surveys in Spring 2015 for the Spit for Science…

Recent epidemiological data has indicated an increasing trend in the non-medical use of prescription drugs (NMUPD) among college students. NMUPD involves using a prescription medication without a prescription, or using the medication in a manner inconsistent with a health care provider's instructions. Among college students, prescription…

Background: Social norm interventions have been implemented in schools to address concerns of alcohol use among high school students; however, research in this area has not incorporated measures of variability that may better reflect the complexity of social influences. Purpose: To examine the association between perceived alcohol norms, the…

Objective: Alcohol media literacy (AML) programs have achieved positive results for alcohol prevention; however, gender may moderate program effectiveness. This study investigated gender differences for an Australian AML intervention. Method: Fifth and sixth graders (N = 165), allocated to an intervention or wait-list control group, participated…

The social norms approach is an increasingly widely used strategy of behaviour and attitude change that is based on challenging misperceptions individuals hold about their peers. Research to date has been carried out predominately in the US college system, with a focus on substance use behaviours. The aim of the current study was to explore peer…

Little is known about the drinking behaviors and perceptions of the peers facilitating campus alcohol interventions. The current study examined these trajectories in peer counselors (N = 12) providing personalized normative feedback interventions to undergraduates mandated to clinical services. Peer counselors completed four monthly…

While there is mounting support for the efficacy of alcohol-based curriculum infusion (CI) programs, studies have yielded mixed results. Insufficient attention has been given to nuances in the types of CI. Using a two-group pretest-posttest quasi-experimental design, this study assessed two forms of CI, information-only (IO) and service learning…

Drinking patterns and rates at historically Black colleges and universities (HBCU) are not well understood. Social norms and perceptions of risk are two explanatory mechanisms that have accounted for a significant amount of variance in college student drinking at predominantly White campuses. However, these models have not been examined among…

Aim: To report baseline findings and discuss their implications for the transferability of the predominantly American "Social Norms" approach to alcohol misuse prevention to a UK (Scottish) secondary school setting. Design, setting, participants and measurement: Baseline data from a 3-year control case study are reported here, and data…

Objective: The purpose of this study was to investigate the relationship between perceived normative use of alcohol and reported consumption in an environment where relatively little alcohol use occurs. Participants: A total of 585 undergraduate students completed an online survey on alcohol use in March 2006. Methods: Participants reported…

The current study tested the effectiveness of delivering personalized feedback to first-semester college freshmen in a group lecture format. Participants enrolled in semester-long courses were randomly assigned to receive either personalized feedback or general information about alcohol. Both lecture conditions were delivered during a standard…

This dissertation sought to examine the effects that the implementation of standard nine by the North American Interfraternity Conference had upon member behaviors with respect to academic achievement, alcohol consumption, career preparation, civic engagement, hazing, leadership development, sexual assault awareness/prevention, and values and…