Higher Education Institutions (HEIs) are increasingly aware of the importance of brand equity for brand strategy. Earlier research has disregarded the eWOM of HEIs, so this study furthers our understanding of the importance of eWOM on the creation and leverage of HEIs' brand equity. A qualitative approach was adopted, with semi-structured…

This study examines various variables that affect pre-service teachers' perceptions of corporate reputation and corporate reputation. In the research, a descriptive survey model was applied. 680 students studying in various departments and classes of Atatürk University Kazim Karabekir Faculty of Education in the 2011-2012 academic year…

This was a causal comparative study to investigate the causality of 'ex post-facto' variables: moral reasoning (MR) and cheating behaviour (CB) and their associational effect on the authenticity of examination results among Senior High School (SHS) students (N=2,520). Two different data sets were derived from (i) a survey questionnaire with one MR…

Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent…

Introduction: This study looked at the effect of community peripheral cues (specifically voting score and answerer's reputation) on the user's credibility rating of answers. Method: Students in technology and philosophy were asked to assess the credibility of answers to questions posted on a social question-answering platform. Through the use of a…

This study examines and compares word of mouth (WOM) behaviour among university students in Syria. To date, little is known about this important phenomenon which is surprising given the deregulated education market in Syria that allows for private universities to compete for students alongside public universities. Using a mixed methods research…

Introduction: Whether Wikipedia is to be considered a trusted source is frequently questioned in France. This paper reports the results of a survey examining the levels of trust shown by young people aged eleven to twenty-five. Method: We analyse the answers given by 841 young people, aged eleven to twenty-five, to a questionnaire. To our…

Distance education institutions, students and staff have often had to overcome negative perceptions about the overall quality of their programmes and qualifications. In this paper, we identify four of the major challenges cited as undermining the credibility and effectiveness of open, distance and e-learning (ODeL): the quality of teaching,…

Greater numbers of instructors are turning to social networking sites to communicate with students. This study examined whether posting social, scholarly, or a combination of social and scholarly information to "Twitter" has an impact on the perceived credibility of the instructor. Participants were assigned to one of three groups: a…

Examined the precounseling effects of reputational cues on high school students' preferences for counselors and perceptions of the counselor's credibility and interpersonal attractiveness. Students observed videotapes presenting reputational cues with and without a counseling session, or only the counseling session. Reputational cues strongly…

This bibliography lists works dealing with the General Educational Development (GED) tests. Citations range from 1944 to 1987. The works cited are grouped according to the following topics: GED students and their attitudes toward GED programs and adult education; instructional programs and materials predicting readiness for GED testing;…