Descriptor
| College Planning | 7 |
| Student Attitudes | 7 |
| Higher Education | 6 |
| Student Recruitment | 6 |
| Marketing | 4 |
| Alumni | 2 |
| College Administration | 2 |
| College Choice | 2 |
| Enrollment Trends | 2 |
| Graduate Surveys | 2 |
| Student College Relationship | 2 |
| More ▼ | |
Author
| Clagett, Craig A. | 1 |
| Heischmidt, Kenneth A. | 1 |
| Kellerman, Bert J. | 1 |
| Sevier, Robert A. | 1 |
| Wilbur, Susan | 1 |
| Wofford, Harris, Jr. | 1 |
Publication Type
| Reports - Research | 4 |
| Guides - Non-Classroom | 2 |
| Journal Articles | 2 |
| Collected Works - General | 1 |
| Reports - Descriptive | 1 |
| Speeches/Meeting Papers | 1 |
| Tests/Questionnaires | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Location
| New York | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Wofford, Harris, Jr. – Educ Rec, 1970
The author gives a candid report on his experiences while creating a new college. (AD)
Descriptors: Activism, College Planning, Curriculum Development, Educational Experiments
Wilbur, Susan – 1988
An image assessment study was conducted by a young, rapidly growing, public university to provide accurate and timely direction for student recruitment and communications activities. The study consisted of opinion and attitude surveys mailed to 4,500 current students and 22,000 alumni. The survey explored student and alumni satisfaction with…
Descriptors: Alumni, College Planning, College Students, Higher Education
Download full textClagett, Craig A. – 1999
This report summarizes findings of focus groups of recent high school graduates conducted during new student orientation at Carroll Community College (CCC) in fall 1999. Students were invited to participate in focus groups at the conclusion of the all-day orientation. Three focus groups were held, two with six participants and one with five…
Descriptors: Advertising, College Bound Students, College Choice, College Planning
Peer reviewedSevier, Robert A. – College and University, 1996
College presidents are offered nine key suggestions for marketing and student recruitment: beginning with vision; defining marketing broadly; creating institutional image; understanding how students make decisions; creating familiarity; competitive positioning; market segmentation; choosing a marketing champion respected by the college community;…
Descriptors: Administrator Responsibility, Administrator Role, Attitude Change, College Administration
Peer reviewedHeischmidt, Kenneth A.; Kellerman, Bert J. – Journal of Marketing for Higher Education, 1994
A survey of 262 graduates of a comprehensive university indicate fairly strong support for general education and the associated objectives of such a program. Some differences emerged between alumni of different disciplines, genders, and periods of graduation. Implications for recruitment, public relations, and program planning are considered.…
Descriptors: Age Differences, Alumni, College Administration, College Graduates
American Association of Colleges of Nursing, Washington, DC. – 1986
The Generic Baccalaureate Nursing Data Project, which expanded the national database on nursing education, is described. Over a 3-year period six national surveys of deans and senior nursing students were conducted to collect data in areas including recruitment, system interrelationships (institutional, community, and/or clinical agencies),…
Descriptors: Bachelors Degrees, Budgets, Clinical Experience, College Planning
Southern Association of Colleges and Schools, Atlanta, GA. – 1979
Essays on the growing population of adult students are collected. In a preface, E.T. Godbey highlights some characteristics of this population and the need for institutional changes to accommodate them. In one chapter Martha P. Weatherford describes recent changes in the overall student profile and reasons for the age changes. In a second chapter…
Descriptors: Adult Education, Adult Learning, Adult Students, Ancillary School Services
