Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…

The admission process for many postsecondary institutions was not fundamentally designed to promote equity. It was especially not designed to put students' needs at the center of the process, let alone to give them decision-making power in institutional policies and practices. However, the year 2020--punctuated by a racial reckoning and global…

This study explores why African American first-year students admitted to the University of California Davis decline their offer of admissions. The objective is to help the University successfully achieve their goal of supporting greater diversity and representation of students from historically underrepresented minority communities and…

Background: Higher education in field of Nursing in the United Arab Emirates faces many challenges regarding the increasing number of nursing students at the Baccalaureate level in nursing programs, which in fact, is a similar situation in all parts of the world (Saifan et al., 2021; Wollin & Fairweather, 2012 & Torregosa et al., 2015).…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

Purpose: The purpose of this paper is to surface themes which may influence Chinese students' decision making in relation to postgraduate study in international universities. Design/methodology/approach The study utilises a semi-structured qualitative interview methodology (n=15). Findings: The main findings are discussed according to the…

The COVID-19 crisis has profoundly disrupted U.S. higher education, affecting both institutions and people, including students, faculty, and staff. To understand the potential impact of the coronavirus on U.S. international higher education, WES Research surveyed prospective international and immigrant students interested in studying in the U.S.;…

This document is a report on the research which was designed to evaluate the affirmative action policy for ethnic minorities in Georgia. The mixed research methods were utilized in the study. Specifically, the following research methods were used: (1) Survey of 12th graders in non-Georgian schools; (2) Survey of the students in the One-Year…

An increasing number of institutions utilize social media tools, including student-written blogs, on their admission websites in an effort to enhance authenticity in their recruitment marketing materials. This study offers a framework for understanding what contributes to prospective college students' perceptions of social media authenticity…

Against the background of differing admission selectivity, structure, and status of teacher education in Denmark and Finland, we analyze the extent to which beginning teacher education students differ with respect to previous educational pathways, socio-demographic characteristics, academic self-concepts, and occupational motivations. In both…

In this case, 10 Latina/o high school seniors and one high school counselor share their perspectives on how college information and opportunities are distributed in their school. In doing so, it becomes evident that efforts are not systematic or equitable. As a result, dilemmas arise when some students are denied the opportunity to attend a…

Education Scotland's publication, "External Quality Arrangements for Scotland's Colleges, Updated August 2013," specifies that HM Inspectors will produce a number of subject aspect reports over the four-year period 2012-16. This report reviews college admission policies, procedures, and the criteria used when selecting applicants for a…

The purpose of this single, intrinsic, evaluative case study was to examine the problem of nontraditional transfer student completion at a private, religious-based, doctoral degree-granting, moderate research university in North Carolina. The following research questions guided the study: (a) How do institutional policies, procedures, and…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

The campus tour is one of the most effective recruitment tools for higher education institutions, impacting prospective students' perceptions of college choice decision criteria, including academic quality. This study examined the impact of sharing academic success stories during the tour on prospective students' perceptions of academic quality,…