The authors describe research that applies a tourist framework to study abroad attitudes and preferences. A total of 371 university business students in the Southern region of the United States completed a survey that included the International Tourist Role scale and study abroad attitudes and preferences. These students were grouped into one of 4…

Investigates familiarity as a determinant of perceptions of group heterogeneity, the objective level of heterogeneity characteristic of the target group, and the tendency for perceivers to see social groups consistently with 182 Chinese and 182 American college students and some teachers. Cultural differences in judgments are explored. (SLD)