Business schools are increasingly concerned about retaining and recruiting new students. We examine interactions among marketing students to consider their consequences on student satisfaction. This article's objective is to determine the drivers of satisfactory and dissatisfactory student-to-student interactions by employing a critical incident…

The purpose of the study described in this paper was to explore student views (n=136) on the use of Apple iPad technology within various in-class courses offered by a School of Business at a small Ontario university and the overall effectiveness of a recruitment message by the School focused on mobile learning. The results of the study are as…

The global nature of the modern business world has expanded the set of skills and attitudes necessary for success, even among new bachelor degree graduates. Although US business schools have primarily integrated international concepts through their curricula, students who stay at their home institutions for their entire degree programs do not live…