Social isolation has been a central focus within international student research, especially with regard to international/host national relations. While a worthy area of study, we argue that the sheer volume of such research stems from the fact that universities' recruitment of foreign students is often justified by the claim that a more…

Branding in higher education has become increasingly used as a mechanism of differentiation among competitors to attract prospective students. Although branding in higher education is a common phenomenon, little work has been done assessing the college selection process using a brand choice framework. This paper aims to fill the gap by…

In recent years, "creating world-class universities" has been an important project on the Chinese mainland. With the all-encompassing internationalization of higher education in the global market, it is of the utmost importance that the quality of universities be improved and that some of the top universities are pushed to become…

In terms of international student mobility, although Mainland China is commonly perceived as a major "sending" nation of international students, it is often overlooked as an important "receiving" nation of international students. Despite its tremendous leap to the third top destination choice of international students, existing…