Despite China's recent remarkable performance in high-quality research, the number of students going abroad to pursue doctoral degrees in STEM fields has been rising rapidly. This study investigates the motivations of Chinese international doctoral students (CIDS) in STEM fields for undertaking a PhD abroad, and the external factors influencing…

Traditional assumptions favouring native English language countries in transnational higher education (TNHE) overlook experiences of international students in new emerging Asian education hubs. Specifically, there has been limited research relating to international students' choice for studying in Malaysia. Drawing from the "push-pull"…

This study aimed to discuss the relationships among the brand image of universities (external variables), university satisfaction (mediating variables) and customer lifetime value (internal variables). The findings can serve as a reference for higher educational institutions in strengthening their advantages and overcoming their shortcomings, as…