Purpose: The aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned action, in more systematic approach. This study also examines university's image role as a mediator on the…

Purpose: This study aims to investigate the impact of green image on student loyalty and to present a conceptual framework aimed at retaining current students and attracting new ones in higher education. Design/methodology/approach: After review of prior studies using green image to predict customer loyalty in non-higher education industries and…

High school and college students are inundated by indicators and rankings supposedly designed to help them decide where to go to college and what to study once they arrive. In "Metrics That Matter," coauthors Zachary Bleemer, Mukul Kumar, Aashish Mehta, Chris Muellerleile, and Christopher Newfield take a critical look at these metrics…

Most Canadian universities participate in the US-based National Survey of Student Engagement (NSSE) that measures various aspects of "student engagement." The higher the level of engagement, the greater the probability of positive outcomes and the better the quality of the school. "Maclean's" magazine publishes some of the…

Our paper reveals a significant under-reported emergent phenomenon: the graduates of the well-established 'Elite Traditional International Schools' worldwide are beginning to cluster in certain universities, in certain 'global cities'. As one might expect, New York and London are central to this clustering, alongside Boston, Toronto and Vancouver.…

Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and…

This paper examines the role of higher education and higher education providers, more specifically, regarding employability. The paper draws upon a three-year research project examining the key stakeholders in this process; from parents, to students, to teachers, to institutions, to employers. The paper offers critical insight and analysis into…

The meritocratic ideal prescribes that universities should admit students based on academic ability and individual effort. Yet as competition for scarce slots has increased, markets for services to improve the odds of admission have expanded. We use the case of a popular online forum for elite Taiwanese students seeking graduate study in the…

Neo-liberal capitalism is a representation of values that are detrimental to intellectual inquiry. Market deregulation and consumer choice are relentless in their erosion of academic autonomy and traditions of independent scholarship. Education as a 'positional good' may be weakened more in the post-1992 higher education sector, where…

Recent studies show that students with lower secondary school performance2 apply to teacher training programs; moreover, teacher training graduates showing poorer academic performance are more likely to become teachers. However, fulfilling the role of a successful teacher involves having complex knowledge and skills, such as co-operation,…

This paper draws on interview data gathered from a broader study concerned with examining issues of social justice, cultural diversity and schooling. The focus is on five students in Years 5 and 6 who attend a primary school located on the edge of a class-privileged area in outer London. The children are all high achievers who are very invested in…

Distance education institutions, students and staff have often had to overcome negative perceptions about the overall quality of their programmes and qualifications. In this paper, we identify four of the major challenges cited as undermining the credibility and effectiveness of open, distance and e-learning (ODeL): the quality of teaching,…

In this article, we explore the question of how celebrity operates in young people's everyday lives, thus contributing to the urgent need to address celebrity's social function. Drawing on data from three studies in England on young people's perspectives on their educational and work futures, we show how celebrity operates as a classed and…

One hundred and twenty students successful at entering four of the most famous French "grandes ecoles" ("Ecole Normale Superieure" Ulm, Polytechnique, HEC, Sciences Po) were questioned about their institution's image. We focus on how the prestige of these institutions in the French society played a role in students' attraction…

This paper seeks to evaluate the factors influencing students' choice of Higher Education provision with specific reference to language of study. Placing the recent development of the Coleg Cymraeg Cenedlaethol (the National Welsh-Medium College) in an appropriate historical and theoretical perspective, this paper evaluates a major qualitative…