The market for online education is competitive, especially for graduate programs such as the Master of Business Administration (MBA). Attrition rates vary widely, and educators must understand the needs of online students and create engaging quality programs to be competitive. Social interaction and student connectedness are particularly important…

A survey was administered to undergraduate business students to gain insight into 34 factors influencing satisfaction, divided into curriculum matters, interaction between faculty and students, and activities beyond coursework. Students expressed a desire for experienced faculty, degree customization, and career paths through internships, with…

This study reports findings from a year-long pilot study during which 991 students in 9 core courses in the Virginia State University School of Business replaced traditional textbooks with openly licensed books and other digital content. The university made a deliberate decision to use open textbooks that were copyrighted under the Creative…

This article introduces a planning framework for designing that part of an MBA program during which students take the bulk, if not all, of their required courses. The framework highlights three student venues that can be jointly leveraged for enhanced student learning. Those venues are the required curriculum, students' affinity groups, and the…

This document contains 21 presentations from a conference on business and marketing education. The following papers are included: "Microsoft Excel 2000" (Jeff Fuller); "Clueless in the Classroom? Hints To Help!" (Mary W. Evans); "A Strategy To Improve Narrative-Number Linkage in Business Writing" (Ellis A. Hayes);…