Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…

This open access book addresses challenges related to women in STEM in higher education, presenting research, experiences, studies, and good practices associated with the engagement, access, and retention of women in the STEM disciplines. It also discusses strategies implemented by universities and policymakers to reduce the existing gender gap in…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

Little is known about recruiters' attitudes to hiring 'native' and 'non-native speakers', or the factors which might influence their potential preference for the former group. Of the four studies conducted thus far, three were carried out in the US or the UK, and are over a decade old (Clark & Paran, 2007; Mahboob et al., 2004; Moussu, 2006).…

A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…

During last few years, the competential paradigm has become a standard for modern Human Resources Management. The importance and the impact of this concept have led higher education institutions to adopt this concept in the definition of educational resources. In this scenario, knowing which competencies and characteristics define professionals in…

OBJECTIVE: In order to gain a broader view about the process of recruitment, we decided to compare and analyze the differences between the attitudes and views of Spanish and U.S. medical students towards psychiatry. METHODS: The opinions of 151 students who had completed psychiatry at the end of their fourth year were sought on the basis of their…