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Download full textGraduate Management Admission Council, 2020
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Graduate Students, Masters Degrees, Business Administration Education, Student Recruitment
Peer reviewedSteyn, M. G.; Harris, Teresa; Hartell, C. G. – South African Journal of Education, 2014
Black students account for over 72% of enrollments in higher education, but only a small percentage of them choose Early Childhood Education (ECE) as a field of study and complete the qualification. The purpose of this study was to examine, from the perspective of black ECE students, why so few of them enroll in this particular programme at a…
Descriptors: Foreign Countries, Institutional Characteristics, Early Childhood Education, Blacks
Direct linkIvy, Jonathan – International Journal of Educational Management, 2008
Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…
Descriptors: Higher Education, Student Attitudes, Marketing, Foreign Countries
Jordaan, Y.; Wiese, M. – South African Journal of Higher Education, 2010
Changes in the higher education landscape have led to many higher education institutions reassessing their recruitment and marketing strategies. A proper understanding of the relative importance of the choice factors that prospective students consider when selecting a higher education institution will enable higher education administrators and…
Descriptors: Cultural Pluralism, Student Diversity, Higher Education, Social Life
