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Direct linkTeo, Raymond; Soutar, Geoffrey N. – International Journal of Educational Management, 2012
Purpose: The purpose of this paper is to examine the role service quality, satisfaction and commitment play in word of mouth (WOM) formation among adult learners in Singapore. Design/methodology/approach: The study used a quantitative survey of 165 adult students who were enrolled in part-time undergraduate programmes at the Singapore Institute of…
Descriptors: Educational Environment, Student Attitudes, Adult Learning, Adult Students
