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Direct linkElsharnouby, Tamer H. – Journal of Marketing for Higher Education, 2015
This study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior-- namely, participation behavior and citizenship behavior. Drawing upon a sample of 379 students and using structural equation modeling, the…
Descriptors: College Students, Student Attitudes, Satisfaction, Student Behavior
Bakken, Richard – ProQuest LLC, 2013
The development of branch campuses in higher education is not a new phenomenon. Over the past decades, however, branch campuses have expanded throughout the world as Western universities have begun to deliver their programs and course offerings in countries that expect the West to provide educational (and, by implication, economic) success. Middle…
Descriptors: Foreign Countries, Qualitative Research, College Students, Student Attitudes
