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Direct linkPurificación Alcaide-Pulido; Belén Gutiérrez-Villar; Mariano Carbonero-Ruz; Helena Alves – Journal of Marketing for Higher Education, 2024
Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of…
Descriptors: Undergraduate Students, Student Attitudes, Reputation, Institutional Characteristics
Download full textCatarina Doutor; Natália Alves – Educational Process: International Journal, 2024
Background/purpose: While the existing literature explores the internalization of higher education, a significant gap remains in comprehending the motivations behind international students choosing Portuguese higher education. This study aims to address this gap by examining the motivations of a specific group within Portuguese universities:…
Descriptors: Portuguese, Native Language, Foreign Students, College Choice
Purificación Alcaide-Pulido; Helen O'Sullivan; Chris Chapleo – Journal of Marketing for Higher Education, 2024
Research on the role brand image plays in higher education (HE) suggests that it is crucial to understand students' perceptions of their university. This study builds on existing empirical work by Alcaide-Pulido, Alves, and Gutierrez-Villar (2017) exploring themes of national and international recognition, economic value, university campus…
Descriptors: Cross Cultural Studies, Social Responsibility, Marketing, Ethics
Alcaide-Pulido, Purificación; Alves, Helena; Gutiérrez-Villar, Belén – Journal of Marketing for Higher Education, 2017
Education is considered a fundamental element in society's development, and higher education institutions (HEIs) must direct a part of their activity towards supporting countries' social, economic and cultural progress. It is crucial that HEIs develop diverse marketing and management strategies, above all image management, since this will make…
Descriptors: Public Colleges, Private Colleges, Models, Higher Education
Tavares, Orlanda – Journal of Education and Work, 2017
In a context where mass higher education has eroded the job security once guaranteed by higher qualifications, students are more likely to view higher education as an "investment" which should yield return in terms of their employability. The aim of this study is to understand whether Portuguese students consider employability as the…
Descriptors: Foreign Countries, Undergraduate Students, Student Attitudes, Employment Potential
Sarrico, Cláudia S.; Rosa, Maria J. – Tertiary Education and Management, 2014
The purpose of this paper is to discuss student satisfaction with Portuguese higher education institutions, and to analyse how this varies for different types of students. A survey instrument was used to collect data on students' perceptions and expectations regarding different aspects of service provision. Based on the gap model of satisfaction,…
Descriptors: Foreign Countries, Participant Satisfaction, Higher Education, Student Characteristics
