Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

The pursuit of science is essential for the progress and development of a nation. However, there is evidence of a persistent decline in the number of students opting for science courses in undergraduate programs across the world. This paper investigated the perceptions of the students regarding the reasons for the dearth of science students and…