This paper address how we may understand inclusion strategies designed to reduce the gender gap in higher education in engineering and ICT engineering in particular. Based on a case study of a long-term inclusion effort and statistics on recruitment and retainment, we argue that inclusion initiatives which address important inclusion needs and put…

Understanding young people's educational choice is of interest in order to recruit sufficient numbers of young people to careers in science, technology, engineering and mathematics (STEM). In this article, questionnaire data (closed and open-ended questions) from 5,007 Norwegian first-year students in all STEM higher-education disciplines are…

Higher education institutions are becoming increasingly businesslike, a shift that is transforming student loyalty into an important strategic theme for universities and colleges. This paper reports a "cross-over" study that uses well-known theories from service marketing in a new context, that of educational services addressing customer…

Purpose: The purpose of this paper is to find out whether LibQUAL+[TM]can account for student loyalty to the library of an institution of higher education. LibQUAL+[TM] is a marketing tool that is used to measure perceived service quality of libraries, and the present analysis aims at validating this service quality instrument within a more…